These are the technology firms that collect the most data: Google in the lead and Apple the least - Teknogue 24

These are the technology firms that collect the most data: Google in the lead and Apple the least


A study of five large technology companies determines that Google is the most invasive with user privacy.

These are the technology firms that collect the most data: Google in the lead and Apple the least

That the big tech companies engage in tracking and data collection of users is not a novelty at this point. We are all aware that our browsing habits, use of applications and the time we spend in them are used for purposes that are not always completely transparent.

What does bring novelties are the investigations that are carried out to find out who collects the most data. As published in Apple Insiderof five large technology companies studied Google is the one that collects the most data from userswith Apple being the least.

A first place that should not surprise anyone

These are the technology firms that collect the most data: Google in the lead and Apple the least

Google is the technology that collects the most data

According to the study, conducted by the firm StockApps with the support of the marketing company Digitalinformationworld, the data harvesting carried out by Google, Twitter, Amazon, Facebook and Apple has been investigated. Of all of them, the Mountain View company is at the forefront with 39 data points collected per user. The study doesn’t describe what these “data points” are, but it does say they include a user’s location data, browsing history, activity on third-party websites and, in Google’s case, Gmail emails.

In addition, from the source they point out that Google’s business model relies heavily on advertising, which translates into even more data collection. Without going any further, there is a application for GNU/Linux systems that warns the user every time Google collects their data, and notifications are very abundant. It is worth remembering that you can download all the data that the Big G has on you to know exactly what is collected.

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Google is followed in second position by Twitter with 24 points and Amazon with 23, also because they rely either on advertising revenue, or because they try to suggest something to the user before they even think about looking for it.

So is Apple the company that cares the most about privacy?

These are the technology firms that collect the most data: Google in the lead and Apple the least

Since iOS 14.5 Apple includes an app tracking lock

None of the companies investigated are privacy-conscious charity sisters, but according to research conducted by StockApps, Apple only stores the information necessary to maintain user accounts. This is due to the fact that their website does not need to rely on advertising revenue, as the rest of the companies studied do.

In addition, it is worth remembering that those from Cupertino have already introduced a feature called App Tracking Transparency in iOS 14.5which basically allows users who have an iPhone to prevent apps they use to collect your data or monitor your behavior.

In Android we have similar solution integrated into the DuckDuckGo app. This function is called App Tracking Protection, and it is dedicated to blocking all the trackers that are detected in all the applications that we have installed on our phones. You can download the application in the button that you will find just below.

DuckDuckGo Privacy Browser | google play

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