Samsung is clear: compact format folding phones are the public’s favorite.
Samsung is convinced that 2022 is the year of the folding mobile, and it has more than enough data to back it up. Last year, the company managed to send more than 10 million units of its family of Galaxy Z devices, and the new generation, which will arrive in early augustaspires to be an even bigger success.
But, What is the consumer’s favorite folding type? Being the company that has sold the most units of this type of device, Samsung has enough authority to talk about it. And the truth is that, according to their data, the inclination of the market is clear: more than 70% of buyers opted for the “clamshell” format.
Galaxy Z Flip-type foldables are preferred by consumers
TM Roh, president of Samsung Electronics, has confirmed that over 70% of Galaxy Z series buyers last year opted for the Galaxy ZFlip 3. The head of Samsung’s mobile division claims that the popularity of the Z Flip series is due, above all, to the compact design and a greater variety of colors with respect to Galaxy ZFold 3. Of the latter, he states that the remaining 30% were chosen for his large display, enabling new productivity experiences.
Aside from that, maybe the lower price of the Galaxy Z Flip 3 Regarding the Z Fold 3, it has also influenced this disparity in terms of the share achieved by each device. What seems to be clear is that more and more people dare to choose folding devices.
Last year, we saw nearly 10 million foldable smartphones shipped around the world. This represents an industry growth of over 300% since 2020, and I expect this rapid growth to continue. We are reaching a time when these folding devices are becoming more widespread and claiming a greater role in the global smartphone market.
Little by little, the folding ones are gaining prominence in the market, and new brands dare to experiment creating their own products with this format. Now that Samsung has shared this data, it may more than one manufacturer decides to follow in the same footstepsand bet on “shell” formats in the same way that others such as Huawei with its P50 Pocketeither Motorola with its legendary Razr series.