The closure of Amazon Basics is on the table: European regulations could end the Amazon brand - Teknogue 24

The closure of Amazon Basics is on the table: European regulations could end the Amazon brand


Amazon is considering closing its white label to avoid millionaire fines from the European Union for anticompetitive practices.

The closure of Amazon Basics is on the table: European regulations could end the Amazon brand

Sure you’ve tapped into the past Amazon PrimeDay to buy any of the multiple white label products of the online shopping giant, Amazon BasicsWhat batteries, cables, microSD memory cards, tripods, mobile covers or laptop stands.

But according to a recent Recode reportthese products could no longer be available very soon, since those responsible for Amazon are considering the closure of Amazon Basics due to the fines they are receiving from European regulators for anticompetitive practices.

amazon basics-cover

Amazon Basics, the shopping giant’s accessories brand, could disappear.

Amazon Basics could be history

The directors of amazon are arguing internally about the possibility of closing the Amazon Basics brandnot because it is unsuccessful, but to avoid receive a series of million-dollar fines for anti-competitive practices by the European Union.

Precisely last week, the Seattle-based company announced several changes in this area in Europe such as increased visibility of third-party products on your platformthus failing to give priority to those of Amazon Basics, since this is one of the main accusations of European regulators.

In this sense, Amazon has also stated that it is committed to not use private data from stores that sell through their website to improve their own product offeringssince, according to the European authorities, the online shopping giant would be taking advantage of sellers who use its platform to launch very similar products, but at a cheaper price, under its Amazon Basics brand.

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At the moment, the closure of Amazon Basics is just a possibility, since the directors of the American firm still hope to be able to convince European regulators that the measures they have recently adopted are sufficient to avoid fines for anticompetitive practices.

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