Google explodes: ask Apple to fix its SMS - Teknogue 24

Google explodes: ask Apple to fix its SMS

Apple continues to enforce the use of outdated SMS technology in iMessage when chatting with Android users, and Google wants to change that with its new #GetTheMessage campaign.

Google explodes: ask Apple to fix its SMS

Google has been for several years promoting the implementation of RCS as instant messaging standard, to leave behind once and for all the old-fashioned SMS. Now that the vast majority of Android devices in the world already support this system, Google’s goal is to convince apple to take the leap and add support for RCS in iMessage, its instant messaging service available on iPhone, iPad and Mac.

Throughout this last year, Google has complained in several occasions about Apple’s lack of flexibility in this regard, and how those in Cupertino seem to refuse to offer a better user experience to people who use iMessage, regardless of the type of device used by the people with whom they chat.

Now, Google has decided to go a step further and launch the “#GetTheMessage” campaignaimed at putting pressure on Apple and convincing it of the advantages of adopting the RCS standard within iMessage.

Google and Apple Messages

Google wants Apple to adopt the RCS standard in iMessage, but the Cupertinos don’t seem willing to do so.

Google thinks “it’s time for Apple to fix messaging”

iMessage may not be as popular a platform in Spain and other parts of Europe as it is in the United States, where a large majority of iPhone users use Apple’s messaging service to chat with friends and family.

The main problem in this regard is that, when chat with an android user via iMessagethe old-fashioned and obsolete SMS technology is used, and it does not allow you to do things as basic as sending images or videos in high resolution, or chatting over the Internet.

It’s not about the color of the bubbles. It’s about blurry videos, broken group chats, missing read/write indicators, unable to text over Wi-Fi, and much more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.

For all these reasons, Google has enabled a page inside android web where all the problems that Apple’s position entails are reflected, and how they could be solved if the company led by Tim Cook decided to make the leap to RCS.

Apple converts texts between iPhone and Android to SMS and MMS, obsolete technologies from the ’90s and ’00s. But Apple may adopt RCS (the modern industry standard) for these threads. Solve the problem without changing conversations from iPhone to iPhone and make messaging better for everyone.

More than 500 million active users per month According to data from last May, RCS is a booming technology, which is already implemented in the vast majority of Android devices from the main manufacturers. Unlike the SMS/MMS standard, RCS offers the possibility of attach higher resolution filesenjoy group chats with more features, chat over the Internet, get message read indicators, and end-to-end encryption.

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With this campaign, Google intends to make users aware of Apple’s position and its decision not to make life easier for users with a simple change in its messaging service. Little by little, more and more people seem join the #GetTheMessage initiative with the aim of putting pressure on the apple company.

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