3 years after the great ban, Huawei is still the mobile brand with the most users, how is it possible? - Teknogue 24

3 years after the great ban, Huawei is still the mobile brand with the most users, how is it possible?


Studies conducted by Counterpoint Research and Questmobile indicate that Huawei continues to have the highest number of active users, but why is this?

3 years after the great ban, Huawei is still the mobile brand with the most users, how is it possible?

Three years ago the US government launched an offensive against Huawei at a time when the Chinese company I was doing more than fine in the global smartphone market. With the third position globally and having become the number one brand in countries like Spain, this was a blow for the firm. It was even speculated that would leave the market.

And yet, despite the trumpazodespite all the adversities and not being able to count on Android or the support of Google, Huawei has the largest number of users globally. That is what is said in media like Gizchina. Let’s try to shed light on this whole matter.

First symptom: a falling market

3 years after the great ban, Huawei is still the mobile brand with the most users, how is it possible?

Huawei still has the highest number of active users today

After the sanctions imposed three years ago, the fact that users remain so loyal to Huawei has a lot to do with the fact that the post-COVID economic situation is not optimistic. Current consumer trends are tending towards more conservative and pragmatic behavior, with the demand for electronic products showing signs of slowing down, according to what is collected.

A study conducted by the China Academy of Information and Communications Technology highlights this trend: mobile phone sales in China this year is 136 million units, which represents a decrease of 21.7% compared to the previous year.

for chinese brands the situation is even more serious. From January to June 2022, the manufacturers of the Asian giant saw their sales drop by 25.9% compared to the previous year. And, to make matters worse, the terminal replacement cycle has gone from 24 months to 31.

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On the one hand, younger users do not have enough purchasing power to get a new terminal. On the other hand, the downward trend in device sales is helping Huawei. And because the brand has a solid foundation, if users don’t replace their phones, maintain their leadership with ease.

Second symptom: users stay with Huawei

Huawei P30 Pro, screen and software

The Huawei P30 Pro was one of the most acclaimed phones of 2019

Though buy a Huawei in 2022 It may seem crazy, the truth is that the brand continues to maintain what placed them in such a good position a few years ago: they make good devices that work well (and it is worth adding that very competent in the photographic section). In 2019, the year in which the sanctions were received, the Chinese brand was displaying its best game.

Only in your country of origin they took over 40% of the market share in the third quarter of 2019, as reflected in a study conducted by CounterpointResearch. The second and third position, occupied by Vivo and OPPO respectively, together do not even equal that figure.

Huawei’s top of the range at that time were considered the best that could be found in the Android market, which assumes the base of all active users with which the brand has today. As we have already said, it does not occur to anyone to discuss the quality of Huawei products; the universal feeling about his good work is unanimous.

Third symptom: Huawei’s intelligent ecosystem

Very soon we will be able to enjoy HarmonyOS on our Huawei mobiles

HarmonyOS is Huawei’s big bet for the future

Finally, from Gizchina they point out that Huawei’s involvement with the AIoT (Artificial Intelligence of Thingsthe combination of artificial intelligence with the IoT) and focusing on the development of HarmonyOS is causing a network of interconnected devices including phones, tablets, laptops like Matebookcars, smart homes and even headphones.

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All of these devices help create a complete electronic ecosystem of its own And as long as there’s a Huawei device in the house running (or compatible with) HarmonyOS, it’s hard for anyone to consider replacing it.

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